Tag Archives: negative portrayals
Research: Men respond negatively to depictions of ‘ideal masculinity’ in ads
Phil Ciciora EurekAlert.org CHAMPAIGN, Ill. – The male response to depictions of ideal masculinity in advertising is typically negative, which has implications for advertisers and marketers targeting the increasingly fragmented consumer demographic, according to research from a University of Illinois … Continue reading →
Posted in Headlines, Health Related, Psychology
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Tagged advertising and popular culture, avoidance, business education, ciciora, culture experience, education professor, feelings of inadequacy, indifference, loyola university, male response, marketers, masculinity, motivational tool, negative portrayals, partying, skepticism, stereotypes in advertising, tuncay, zayer
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