David Gordon | mises.org
Gaad Saad, a psychologist who specializes in applying evolutionary biology to the study of consumer behavior, has written a book of great value, and moreover, it is a book that required great courage to write. The book is filled with interesting ideas, and I have space here to mention only a few of them.
What most draws me to the book is that Saad has a philosophical turn of mind, and as such, he is concerned with fashionable attempts to deny the existence of objective truth. He says,
The central focus of this book is to explore another set of pathogens that are as dangerous [as biological parasites] to the human condition: parasitic pathogens of the human mind. These are composed of thought patterns, belief systems, attitudes, and mindsets that parasitize one’s ability to think properly and accurately. Once these mind viruses take hold of one’s neuronal circuitry, the afflicted victim loses the ability to use reason, logic, and science to navigate the world. Instead, one sinks into an abyss of infinite lunacy best defined by a dogged and proud departure from reality, common sense, and truth. (p. 17)