$36m ad blitz fails to mention carbon tax

Andrew Tillett
The West Australian

The $36 million PR blitz to spruik the carbon tax compensation package for household leaves out one important thing: any mention of the carbon tax.

The first TV advertisements hit the airwaves on Sunday night, declaring the Household Assistance Package is “benefiting those who need it most”.

Three different ads are targeting families, singles and seniors.

“Millions of Australians getting Government payments will get additional help with their everyday expenses,” the advertisements say.

But the campaign fails to link the increased payments to the increase in cost of living caused by the introduction of the carbon tax on July 1.

As well as avoiding any mention of the carbon price, the advertisements do not mention climate change or global warming.

Read More: $36m ad blitz fails to mention carbon tax

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