Facebook has launched a new feature to encourage users to sign up to donate their organs via the social network.
In a partnership with NHS Blood and Transplant, a ‘Health and Wellbeing’ button will allow users to publicise that they have registered as an organ donor, or to sign up to become one.
The move to boost Britain’s Organ Donor Register is timed to coincide with a similar initiative in America. Three Britons die every day while waiting for an organ transplant. Facebook hopes its 30million UK users will be encouraged to sign up to the Register if they see that some of their friends have already done so. Each individual organ donor can help up to nine other people.
Read More: Facebook to encourage organ donation