AUSTRALIA’S 55,000 cattle and sheep producers have pledged to consumers to all be farming sustainably by 2020.
In a move designed to bridge the gap about what happens behind the nation’s farm gates, the industry has gone on the offensive to convince urban Australians that red meat production is environmentally, socially and ethically sustainable.
The new Target 100 initiative will be launched in Sydney today by the National Farmers Federation, the Cattle Council of Australia, the Sheepmeat Council of Australia, red meat processors and Meat and Livestock Australia.
The project has won the backing of Australia’s best-known environmentalist, Tim Flannery, conservation group WWF and eminent chef and restaurateur Justin North.
It details 100 research projects under way to help beef, lamb and mutton producers make more sustainable use of their water, land and soil, as well as other initiatives to reduce carbon emissions, recycle waste and use energy more efficiently.
Read More: Sustainable livestock vow not just hot air