In the event that the public becomes too informed and savvy about toxic additives in our food supply, what’s a multi-billion dollar industry to do? The first step is to create another more toxic version of the additive. The second step is to collude with regulatory authorities such as the FDA to convince the public that the new, more toxic additive is safe. The third and final step is to prevent the toxic additive from being listed on any ingredient labels. From the folks that brought us Aspartame, meet Neotame, a deadly sweetener that you’ll never see on a label because…well that’s just the way the FDA wants it.