In a move to avoid being slapped with a cancer warning label, Coca-Cola is making an emergency recipe alteration that involves removing a known carcinogen from the mix. Showing that the company is more interested in preserving sales than actually ridding its products of known cancer-causing substances, the company chose to remove the toxic ingredient to avoid the warning label — not to actively protect the health of the consumer. The compound (used for the drinks’ caramel coloring), known as 4-methylimidazole (4-MI or 4-MEI), has been ousted by the Center for Sciences in the Public Interest as a powerful carcinogen.
In fact, the Coca-Cola company even denied the cancer link, stating that the findings by CSPI and others were simply untrue. Calling the warning label ‘scientifically unfounded’, Coca-Cola says that there is no public health risk that justifies any change.