Pinterest: Just what exactly is on it?

Lauren Everitt
BBC News

Hype is growing about the social media website Pinterest, with much fanfare after it passed 10 million users in record time. But what is actually on this online pinboard?

There’s still a healthily high percentage of people who have heard nothing about Pinterest, but its meteoric rise is exciting social media experts and marketing analysts. Nearly 12 million users from the US and UK flocked to the virtual bulletin board in January to pin up pictures of their favourite things.

Pinterest allows users to curate collections of images from across the web under different “boards” or categories. If a photo strikes a user’s fancy, they can repin it – Pinterest lingo for posting it – to their own board with a few clicks.

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