But there is one way to stymie the web giant’s attempts to build a permanent profile of you that could include personal information including age, gender and locality.
The new policy, which has been criticised by privacy campaigners who have filed a complaint to U.S. regulators, comes into affect on March 1.
But before that date you can delete your browsing history and, which will limit the extent to which Google records your every move – including your embarrassing secrets. Here’s how:
Read More: How to delete your Google browsing history in three simple steps . . . before it’s too late to hide your secrets
Related: How to Prevent YouTube from Keeping a Record of The Videos You Watch