Makers of processed food are having understandable trouble with the government’s recent recommendation that half of our plates — or, more appropriately, our takeout bags, pizza boxes, sandwich wrappers and microwave trays — should consist of fruits and vegetables. Fruits and vegetables, after all, aren’t exactly the kind of ultra-convenient, low cost food ingredients manufacturers like to work with.
But one company thinks it’s found a way for the food industry to get more fruits and vegetables into its products — by pulverizing them.
Read More: Will You Eat More Fruits and Vegetables? Maybe If They’re Tucked Into Doritos