Source: PR Newswire
BOSTON, Jan. 18, 2012 /PRNewswire/ — With more than a half-million consumers already on board, a campaign petitioning the U.S. Food and Drug Administration (FDA) to label genetically engineered (GE) food today launched the video “Labels Matter” to garner even more consumer awareness and participation. Encouraging consumers to fight to know what is in their food, the video is the result of collaboration between the Just Label It campaign (www.justlabelit.org) and filmmaker Robert Kenner.
“‘Labels Matter’ captures my conviction that consumers have the right to know what is in their food,” said Kenner, who produced and directed the Oscar-nominated and Emmy-winning documentary FOOD, INC. “Labels Matter” is a part of Kenner’s FixFood project, a social media platform to empower Americans to take immediate action to create a more sustainable and democratic food system.
