Parents to be given five-a-day checklist on how to raise children

Television and radio advertisements and posters in nurseries and on buses would spell out how parents should play, read, talk, praise, and feed their children every day, under the proposed drive.

Companies that make toys, children’s books and baby food would be encouraged to brand their products with an official logo under the proposed scheme, which is modelled on the successful “five-a-day” fruit and vegetables dietary campaign.