It’s Monday night at the Battle & Brew, a gamer hangout in this Atlanta suburb. The crowd is slumping in chairs, ears entombed in headphones, eyes locked on flat-screen monitors and minds lost in tonight’s video game of choice: “The Elder Scrolls V: Skyrim.”
To help stay alert all night, each man has an open can of “gamer fuel” inches from his keyboard. “I’ve seen some of these dudes plow through six sodas in six hours,” said Brian Smawley, a regular at the gamer bar.
Gamers say they chug their fuel for the sugar and caffeine, but drinkers of Mountain Dew and some other citrus-flavored drinks are also getting a dose of a synthetic chemical called brominated vegetable oil, or BVO.