Source: Washington Post
Americans are souring on the wars in Iraq and Afghanistan. The military budget is under siege as Congress looks for spending to cut. And the Army is reporting record suicide rates among soldiers. So who does the Pentagon enlist for help in such painful circumstances?
In June, the Army negotiated a first-of-its-kind sponsorship deal with the producers of “X-Men: First Class,” backing it up with ads telling potential recruits that they could live out superhero fantasies on real-life battlefields. Then, in recent days, word leaked that the White House has been working with Oscar-winning director Kathryn Bigelow on an election-year film chronicling the operation that killed Osama bin Laden.
A country questioning its overall military posture, and a military establishment engaging in a counter-campaign for hearts and minds — if this feels like deja vu, that’s because it’s taking place on the 25th anniversary of the release of “Top Gun.”
That Jerry Bruckheimer blockbuster, made in collaboration with the Pentagon, came out in the mid-1980s, when polls showed many Americans expressing doubts about the post-Vietnam military and about the constant saber rattling from the White House. But the movie’s celebration of sweat-shined martial machismo generated $344 million at the box office and proved to be a major force in resuscitating the military’s image.