Source: Daily Mail
The popular children’s drink Fruit Shoot can contain no fruit at all, while many have a content of just 5 per cent, health campaigners say.
And to make matters worse, many are loaded with added sugar.
A report shows misleading marketing of soft drinks plays on health concerns, but consumers have to scour the small print to find the fruit content.
It found Ribena squash promotes its vitamin C content without making clear that 90 per cent of the vitamin content is artificially added to the drink because it contains such a small amount of fruit juice.
Fruit Shoot Hydro doesn’t contain any fruit at all, while Still Vimto and Ribena have only 5 per cent fruit and contain more added sugar than fruit.
A Vimto marketing campaign emphasises the drink’s raspberry content, says the report, despite the fact that raspberry juice makes up just 0.1 per cent of its ingredients, equivalent to about ten drops in a 500ml bottle.
Cartoon by Bob Moran
